Social Media Management

SMM (Social Media Marketing)

As we all know that everyone is active in Social Media in today’s time. They spend more time in social media than provides services related to digital marketing and Social Media Marketing is also a part of Digital marketing. So here we will study about Social Media Marketing.

SMM Stands for Social Media Marketing which is a strategy of Digital Marketing.SMM refers to the use of Social Media platform , Websites and Social network to connect with your audience to build your brand, increase sales and traffic of websites. Social Media Marketing (SMM) includes publishing of good content on your profiles of Social media engaging and listening to your followers, analyzing the results and running the Social media advertisement.

Social Media Marketing (SMM) provides the companies to engage with existing customers, a way to reach new customers and promote their desired mission, culture and tone. Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and YouTube are the major Social Media platform. Social Media Marketing provides the creation of content that gets a user’s attention. It helps the company to get direct feedback from their customers.

Social Media Optimization (SMO) is one of the key components of Social Media Marketing (SMM).SMO is Like as SEO (Search Engine Optimization).SMO is a strategy for drawing unique and new visitors to a Website.

Five Core Pillars of Social Media Marketing

The Five Core pillars of Social Media Marketing according to are:-

Different Type or Forms of Social Media Marketing

Social Media Marketing provides Different forms which are listed below:-

  • Sharing of Content on Social Media
  • Networking Services for Social Media
  • Review Sites
  • Building and maintain Services through Community
  • Social Geo location and Meeting services

Advantages of Social Media Marketing

There are many advantages or benefits of Social Media Marketing which are as follows:-

  • Brand Awareness
  • Increase Sales
  • More Website Traffic
  • Authority of Experts
  • Cost Effective
  • Developed Loyal Fans
  • Grow business partnership
  • Reduced marketing expenses
  • Word of Mouth marketing
  • Online community