Digital Marketing

                     DIGITAL MARKETING

Meaning of Marketing

In simple words, Marketing refers to the activities of a company that undertakes to promote the buying or selling of a product or service. Marketing involves finding out what the customers want and determining whether it is possible to produce it at the right price.

 Marketing is a process for creating, communicating, delivering and exchanging offerings that have value for customers, partners, clients and society at large. Marketing plays a very important role in establishing the relationship between the customers and organizations offering to the market.

The goals of Marketing are: – to increase customer value, to raise awareness about brand, to generate high quality leads, to grow and maintain thought leadership and to empower the colleagues to become ambassadors of brand. With the Passage of time the meaning of Marketing has been changed. There is cut- throat competition in markets and production happen at large scale. Markets are not only local, but have become national and International.

Meaning of Digital Marketing

Digital Marketing means Marketing through Internet. The Father of the Digital Marketing is Neil Patel who studies it online.

It is a type of Marketing that utilizes the internet and online based digital technologies such as laptops, desktop computers, mobile phones and any other digital media and platforms to promote the products and services. It is the use of Internet, social media, search engines and other channels to reach consumers.

 Digital Marketing is a wider term that involves all marketing channels and methods that can use to promote products or services on the internet and also on electronic devices such as mobile phones, television, and electronic billboards. Digital Marketing has become very popular in the last couple of years.

Categories or types of Digital Marketing

 Some Categories or types of Digital Marketing channels are as follows:-



§  Website Marketing


  Website is a home to your digital marketing efforts. It is a focal point of all digital campaigns. Your website should represent your product, brand and services in the best possible way. It should be fast, easy to use and mobile friendly.


§  SEO (Search Engine Optimization)


 SEO means Search Engine Optimization. Search Engine Optimization is the process of optimizing to your website for search engines. One of the main objectives of SEO is to help a website rank higher in the search results. It consists of on-page and off-page activities to boost the website’s visibility in search engine result pages.


§  PPC (Pay- Per- Click


Pay-per-click is a form of advertising on search engines.PPC advertising gives the ability to reach the internet users on a number of networks through paid ads. The Pay-per-click campaigns can segment users based on their demographic characteristics, location or even their particular interest. Google Ads and Facebook are most popular PPC platforms.


§  Content Marketing


Content Marketing is a type of digital marketing strategy which is all about content. The digital world is a huge collection of content in various forms like text, images, audio and video. The main objective of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, SEO or PPC.


§  Email Marketing


Email means Electronic mail. Email Marketing is a medium to get in touch with your potential customers or the people interested in your brand. It is the process of maintaining a database of cold and warm contacts and sending them mails alerts about your brand, product and services. This marketing is still one of the most effective digital marketing channels.


§  SMM (Social Media Marketing)


Social Media Marketing is the process of working on marketing through social media.SMM ensures you are present on the platforms where your users are spending their most of time. These platforms are Facebook, Twitter, Snapchat, LinkedIn and Instagram etc. where you can show your content through both organic and paid channels. The primary objective of SMM is brand awareness and establishing social trust.


§  Affiliate Marketing


Affiliate Marketing utilizes those in a position of power, usually social media influencer or experts of industry etc. The Affiliate marketing is one of the oldest forms of marketing that has grown considerably with the rise of internet usage. With Affiliate marketing, you can promote other people’s products and services and you get a commission very time you make a sale or introduce a lead.


§  Mobile Marketing


Mobile Marketing means process of reaching customers with the help of different mobile app stores such as Google Play, Apple app store or Amazon marketplace. These types of app stores have thousands of apps and millions of users per day. You can promote your apps through paid advertising or through other methods.


§  Video Marketing


Video Marketing becomes so popular now a day. For example- YouTube, YouTube has become the second most popular search engine and lots of users uses YouTube before they make a buying decision , to learn something or just for their relax. YouTube is just one medium where you can execute Video Marketing. Facebook videos, Instagram are also other platforms to execute Video marketing.


§  Radio Marketing


Radio advertisement is also a great way to get your business or brand heard but it depends on the number of listeners the particular radio station has. Radio Marketing is still good for local businesses and small communities that are not so affected by the social media.


§  Television Marketing


Television Marketing is also a medium to promote your products and services. From the adoption of Web TV, Marketers are able to target audiences on a number of factors and make informed decisions as to what content to produce. It will become vital advertising tool in next few years after the digital shift and social fragmentation.


Benefits of Digital Marketing

There are many benefits of Digital Marketing which are as follows:-

·       Global Reach

·       Cost Effective

·       Trackable, measurable results

·       Personalization

·       Openness

·       Social Currency

·       Higher Revenues

·       Improved Conversation Rates

·       Compete with Large corporations

·       Earn People’s trust and build brand reputation

·       Know all about your competitors

·       Real time results

·       Ensure Online Business Survival

·       Improve your Outreach

 SEO (Search Engine Optimization)

Here Digimedia provides you the meaning, types and process of Search Engine Optimization which is important for every website.

SEO Stands for Search Engine Optimization. Search Engine Optimization is a process of promoting and optimizing a website on the major search engines to get organic or un-paid traffic and sales.

SEO or Search Engine Optimization is a strategy of Digital marketing that focuses on the Website’s presence in search results on search engines.SEO involves making certain changes to the website design and content that make a website more attractive to a search engine.

Anyone can expand their visibility on Search engines by improving the Search engine optimization. It is not only about the Search engines but a good SEO practices improve the user experience and usability of a website.SEO tools provides information on backlinks and keywords. It helps in stay ahead of any type of competition on the internet.

Types of Search Engine Optimization

There are three types of Search Engine Optimization:-

  • On-Page SEO

On-Page Search Engine Optimization relates to the content on the Website. On-page SEO includes Keyword research and Keyword optimization. This type of SEO includes strategies to optimize an individual page on a website. It is concerned with information that is displayed to the end user such as text, images and website navigation.


  • Off-Page SEO

Off-Page Search Engine Optimization techniques are concerned with the website- website relationship. This type of SEO includes strategies to build a website’s reputation and authority. Most of the Off-page SEO relates to the high quality backlinks. It helps the search engines to see that a website is an ideal search result.


  • Technical SEO

Technical Search Engine Optimization is concerned with Search Engines, indexing and the code that operates in the backend of your website. It relates to the non-content elements of a website and includes the strategies to improve a site’s backend structure and foundation. Technical SEO includes the Site Speed, Mobile Friendliness, Crawlability, Site architecture, structured data etc.

Process of Search Engine Optimization

Steps in the Process of Search Engine Optimization are as follows:-

  • Research
  • Identify targeted Keywords
  • On-Page Optimization
  • Web Analytics Implementation
  • Building of Links
  • Report ranking and Traffic
  • Conversion Optimization

SMM (Social Media Marketing)

As we all know that everyone is active in Social Media in today’s time. They spend more time in social media than provides services related to digital marketing and Social Media Marketing is also a part of Digital marketing. So here we will study about Social Media Marketing.

SMM Stands for Social Media Marketing which is a strategy of Digital Marketing.SMM refers to the use of Social Media platform , Websites and Social network to connect with your audience to build your brand, increase sales and traffic of websites. Social Media Marketing (SMM) includes publishing of good content on your profiles of Social media engaging and listening to your followers, analyzing the results and running the Social media advertisement.

Social Media Marketing (SMM) provides the companies to engage with existing customers, a way to reach new customers and promote their desired mission, culture and tone. Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and YouTube are the major Social Media platform. Social Media Marketing provides the creation of content that gets a user’s attention. It helps the company to get direct feedback from their customers.

Social Media Optimization (SMO) is one of the key components of Social Media Marketing (SMM).SMO is Like as SEO (Search Engine Optimization).SMO is a strategy for drawing unique and new visitors to a Website.

Five Core Pillars of Social Media Marketing

The Five Core pillars of Social Media Marketing according to are:-

Different Type or Forms of Social Media Marketing

Social Media Marketing provides Different forms which are listed below:-

  • Sharing of Content on Social Media
  • Networking Services for Social Media
  • Review Sites
  • Building and maintain Services through Community
  • Social Geo location and Meeting services

Advantages of Social Media Marketing

There are many advantages or benefits of Social Media Marketing which are as follows:-

  • Brand Awareness
  • Increase Sales
  • More Website Traffic
  • Authority of Experts
  • Cost Effective
  • Developed Loyal Fans
  • Grow business partnership
  • Reduced marketing expenses
  • Word of Mouth marketing
  • Online community