Graphic Designing is an art of communicating messages by creating visual and textual content. It is a form of designing that used visual representation and communication for conveying messages and ideas to the audience and solves the problems by using the photography, typography, iconography, imagery, color and illustration etc. in designs.
The person who does Graphic designing is called Graphic Designer. Graphic designers create symbols, text, and images to form visual representations of messages and ideas. Graphic designing is used to create Logos, Brouchers, Billboards, Magazines, Newspapers, Websites and Packaging. This Designing can be used by companies to promote and sell their products and services.
Softwares that are used for Graphic Designing are- CorelDraw, Adobe Photoshop, Adobe Illustrator, InDesign, Inkspace, Serif Drawplus etc..By using these tools, Graphic Designer makes their Designing more creative and original.
Elements of Graphic Designing
Elements of Graphic Designing are used to create visually striking and impactful designs. These Elements includes:-
Principles of Graphic Designing
There are also some basic principles of Graphic Designing that helps a design in achieving effective composition. These basic principles of Design aid in creating balance and stability for the piece of work. The principles of Graphic Design includes:-
Movement or Motion
Types of Graphic Designing
Here some types of Graphic Designing are as explained below:-
§ Visual Identity Graphic Design
Visual Identity Graphic Design includes logos, typography, image libraries and color palettes that represent any brand personality. This designing can be used by every type of business for their brand Identity. The visual graphic designer must have knowledge of all types of graphic design to create design elements that are suitable across all visual media.
§ Marketing and Advertising Graphic Design
Marketing and advertising is all around us. You can see advertisement on TV screen, scream at store shelves, paint in free space in public areas etc.So, marketing designers needs excellent communication, time management and problem-solving skills for creating good graphic design for their product and services. They need to be familiar with the product and service brand.
§ Web Design
Web Design means designing of Websites displayed on the interent.Web Design encompasses several aspects like webpage layout, graphic design, content production etc.
§ Publication Graphic Design
Printing was the main medium in olden days for providing news and information. They were releases large quantities of prints such as books, magazines, newspapers, catalogs etc..But in today’s time technology has changed. Digital publishing medium is on top. So, the Designers who want to do publication graphic designing must have specialized in publication work with editors and publishers to create layouts and selected carefully typography and accompanying the artwork like graphics, photography and illustration.
§ Packaging Graphic Design
Packaging is used to protect the product. Packaging is an extremely valuable marketing tool that protects the product while storing, distributing and selling and also communicating directly to the consumers. Packaging Graphic Designers create concepts, develop mockups and create the print ready files of a product. The designers also have to keep track of tends and competition.
§ Motion Graphic Design
Now a day there is a growing demand in companies to display their products and services with short animations. Animation are used in video games, banners, applications, animated texts, and subtitles and much more. So, Motion Graphic Designer is also a new specialty for designers and can be found in all digital platforms that can create new areas and more opportunities.
Benefits of Graphic Designing
Benefits of Good Graphic designing are as follows:-
Ø Grabs attention
Ø Brand Recognition
Ø Convey information
Ø Increase Sales
Ø Improve Market standings
Ø Strategic Investment
Ø Creates Goodwill
Ø Reduce time to Market
Ø Build Relationship
Ø Create Better world